marketing performance check

Is Your Coaching Business Easier to Find Than Your Competitors?

Most Coaches know they could be getting more enquiries, but very few know exactly why they aren't.

You're Not Here to Play Small. Neither Am I.

Good coaches with bad pipelines

Most coaches we speak to aren't short of skill. The problem is usually invisible. Their messaging is scattered. Their website describes what they do, not what their clients get. Their leads come from referrals and relationships, which works until it doesn't. Month to month, the pipeline is unpredictable. That's not a coaching problem. It's a positioning problem. And it's fixable.

The gap is almost always the same

Dionne has worked with entrepreneurs across industries. The pattern repeats. A homepage that talks about the coach instead of the client. A niche so broad it attracts nobody specifically. A lead magnet that's really just a sales pitch in disguise. And referral networks carrying the business further than the actual brand. The Brand Clarity Workbook before this call exists to surface exactly that. Run through it before we meet.

Built a $2 billion brokerage with positioning, not talent

Dionne grew Realty ONE Group Gold Standard to 200+ agents and $2 billion in sales in six years. Not because she outworked everyone in Pittsburgh. Because she got clarity on who the business was for, what made it different, and how to communicate that consistently. She's been featured on 400+ media outlets and is a StoryBrand Certified Marketing Guide. That framework is what she brings to the BrandLab Marketing Meeting.

"Insightful, strategic, and results-driven"

"Dionne isn’t just a powerhouse - she’s a masterclass in branding, leadership, and believing bigger. She built her brokerage with grit and vision, but it’s her heart, creativity, and drive to help others win that truly sets her apart." - David Dorrman

What Happens During Your Session


Using your own business, we'll show you where you're easy to find, where potential customers may be dropping off, and the practical improvements most likely to increase enquiries, trust and visibility, recommendations you can act on either way.

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Visibility check

How visible your business is when someone searches for your services on Google and AI

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competitor check

How your Google Business Profile compares with competitors nearby

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trust check

Where enquiries, or recruitment, may be slipping through the gaps 

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recommendations

Practical, specific recommendations you can act on, whether you work with us or not

5-Minute Visibility Check

Every Marketing Performance Check starts with these five questions. Take two or three minutes to answer them before we meet. There's no right or wrong answer here, if you're unsure, that's useful information too. Your answers will help you get more out of the live session.

Visibility Check Question
AI Optimisation If someone asked ChatGPT to recommend a business coach in your location, would you expect yours to be mentioned?

SEO & Visibility When you search for care homes in your area, do you consistently appear where customers are likely to find you?

Website Performance Could a first-time visitor understand why they should choose you within 10 seconds of landing on your site?
Social Media Does your social media presence make your business look active and trustworthy today?
Paid Ads If you're running ads, do you know which campaigns are actually generating enquiries?